VIZ Eyewear was founded on the idea that We Could Do Better.

We saw the industry turn to a monopoly where every part from sourcing materials to manufacturing to retailing and even insurance fell under the same one or two companies and you were forced to pay hundreds for a pair of prescription glasses. Then we saw the online operators, both big and small, trying to compete but rarely offering anything different on the final price to consumers.

We knew we could do better. And we acted by creating VIZ, an online eyewear company that provides quality, durable frames, and pound for pound, some of the best lenses on the market. All of our HD Digital free-form lenses include Anti-Reflective coatings, UV protection, blue light filtering, and scratch-resistance, anti-smudge, and water repellent coatings.

VIZ curates frames for you, not for the runway. VIZ prioritizes you, not the bottom line. VIZ makes your eyeglasses affordable, so you're happy. With VIZ, you can not only reach for the stars but you can see them too.